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Adsterra Best CPM Rates for Publishers and Webmasters | Increased Payouts for Popunder Traffic


Are you a publisher looking to maximize your ad revenue? Targeting the right geographic regions (GEOs) can significantly impact your earnings. Here's an SEO-optimized guide to GEOs with high Cost Per Mille (CPM) rates across devices and platforms.


Top GEOs for Social Traffic (Popunder Ads)

United States (US)

  • Android: $11.4
  • iOS: $12.4
  • Windows: $8.3
  • MacOS X: $2.2


United Kingdom (GB)

  • Android: $5
  • iOS: $3.2


Canada (CA)

  • Android: $4.8


Bangladesh (BD)

  • Android: $3.8


Thailand (TH)

  • Android: $4.6
  • iOS: $3.1


Cameroon (CM)

  • Android: $4.4


Netherlands (NL)

  • Android: $7.9


United Arab Emirates (AE)

  • Android: $4.7


France (FR)

  • iOS: $2.9
  • MacOS X: $1.5



Best GEOs for Mainstream Traffic (Popunder Ads)

Netherlands (NL)

  • Android: $4


Bulgaria (BG)

  • Android: $3.6
  • iOS: $4.8


Cameroon (CM)

  • Android: $2.5


Myanmar (MM)

  • Android: $3.2


Singapore (SG)

  • iOS: $2.1


Thailand (TH)

  • Android: $3
  • iOS: $3.7
  • Windows: $2.1


Mozambique (MZ)

  • Android: $4.3


Sri Lanka (LK)

  • Android: $2.5
  • iOS: $2.6


United States (US)

  • Android: $2.2
  • iOS: $2.9
  • Windows: $3.4


High CPM Rates in African Countries (XXX & Niche Traffic)

Malawi (MW)

  • Android: $6.9


Cameroon (CM)

  • Android: $4.2


Ghana (GH)

  • iOS: $1.8


Nigeria (NG)

  • iOS: $1.7


Côte d'Ivoire (CI)

  • Android: $3.1


Kenya (KE)

  • Android: $4.4


South Africa (ZA)

  • Android: $3.9
  • iOS: $2.3


Zimbabwe (ZW)

  • Android: $4


Mozambique (MZ)

  • Android: $5


Zambia (ZM)

  • Android: $3.8


High CPM Countries (Tier-1 and Tier-2)

United States (US)

  • Android: $4.8
  • iOS: $3.5
  • Windows: $3.9
  • MacOS X: $2.4


Canada (CA)

  • Android: $4.2
  • iOS: $3.1
  • Windows: $2.8
  • MacOS X: $1.9


United Kingdom (GB)

  • Android: $3.9
  • iOS: $2.8
  • Windows: $2.5
  • MacOS X: $1.7


Australia (AU)

  • Android: $3.7
  • iOS: $2.6
  • Windows: $2.3


Tips to Maximize Earnings from High-CPM GEOs

  1. Focus on High-Traffic Countries: Prioritize traffic from Tier-1 countries like the US, UK, and Canada.
  2. Optimize for Mobile Users: Mobile platforms often generate higher CPMs.
  3. Diversify Traffic Sources: Use multiple ad networks and formats.
  4. Leverage Popunder Ads: These formats often yield better results in high-CPM regions.


By targeting the right GEOs and optimizing your strategies, you can achieve superior ad revenue. Stay updated on CPM trends and adapt accordingly.